Recently I traveled to Chicago to work with Beth Minardi at
the American Beauty Show (ABS). Beth was to present four days on main stage for
her company Beth Minardi Signature shades. Each day detailed a full day of
prepping beautiful models… seven to be exact! Which were colored by Beth,
Buddy, Chloe and I and styled by the talented Stephen Wang aka “Fashion
Dragon”. Along with the very busy show
schedule, Behind-the-chair magazine (BTC) held there 15th annual Stylist Choice Awards which is an evening of
glitz and glam for our industry in recognizing educators, manufactures and
products it’s our “Academy Award” night for the beauty industry. I would like
to touch briefly on the weather while I was there FREEZING & SNOWY which
this Florida woman isn’t use to! I never felt warm enough the entire time…burr…
I get chills just thinking about it!
The first day was the
day of fully prepping each model with her distinct haircolor Beth, Buddy and I
started by openly discussing each formula for each girl. Beth would start on
one model and then either Buddy or I would take over and finish. This was the
most interesting day to me because it was amazing to see that regardless of who
started or finished the ending result was identical. Of course as artists we each
think differently in our ability to create beautiful haircolor but it goes to
show the history we’ve had with each
other and the education we have empowered ourselves with in being taught the proper way to color hair. The
seven models ranged from a scarlet red head, a cherry brunette, a ginger blonde
and a golden blonde. I must say it was quite impressive to see them in their
all white dresses this stunningly accentuated the haircolor. Each girl paired it
with pink platinum heels which were perfect for a pop of spring. The next three
days consisted of an open forum teaching environment, with Beth speaking about
each model and her formula. A few topics she discussed were how to enhance any
canvas you encounter regardless of past or present color. As she described what
she was speaking on, Buddy and I demonstrated the process on that model.
On Sunday night we all attended the Stylist Choice Awards
hosted by Mary Procter Gamble editor in chief of Behind the Chair magazine.
There were a ton of different categories as I mentioned earlier but the
highlight for me was Beth and Beth Minardi Signature shades being nominated in
two categories, one for best demi crème color and the other was favorite color
educator. She won the award for Favorite Color Educator of 2015. This
prestige’s award was well deserved for Beth and I was very excited for her as
we all know she strives to elevate haircolor to an art form. It was overall
great to be around such inspiring, highly recognized professionals in the
beauty industry. We are all there for the love of what we do and the beauty
industry.
