This past month has been a busy one for me, as I finish the
year with my educational tour my last stop was in Birmingham, Alabama for
Premiere Birmingham. I must say the
attendees of this show strive for education and seem to engage more in the
classroom with Q & A in wanting to know How, What, & Why with the nuts
and bolts of haircolor.
The first day of the show was my “Gold Standard of
Haircolor” workshop hands-on class which seemed to fill up quickly. Most
hairdressers learn by physically doing what is being taught, so I believe you
have to get your hands in it at times to understand it. The workshop included
three applications: an Over-the-top application for a seasonal change, taking
the Ombré to a Sombré look, and the American Baliage which is panting the hair
in long foils to create a natural look using shade on shades. It was ratifying to
show these attendees how to hold the brush in creating a soft starting point
with each section they foiled. With each workshop hands-on class I hold, the
attendees leave with a goodie bag filled with a few pieces of Beth Minardi
Signature shades which include the Demi-Crème & Demi-Liquid lines along
with some MLCC (Minardi Luxury Color
Care) styling products and a single DVD
from my Hues of Natural Perfection collection. 
After the morning hands-on workshop class, I had one ninety
minute lecture class. I actually loved this lecture “The Truth about Hair
Color” because it was a more intimate lecture, which started a great deal of
conversing between the attendees and me. I always tell them the lecture is
about “you guys” rather than the agenda I am supposed to follow. As I mentioned
earlier, the attendees at this show were very passionate about learning and much
more comfortable with asking me questions.
The last day of the show I did was a special VIP class
called “Beautiful Moments”, where attendees register to spend a very intimate
hour with me discussing haircolor. Premiere randomly selects ten attendees to
spend this time with me; a major part of this class was talking about celebrity
haircolor formulas. Some of the celebrity color reformulations we discussed
included Emma Stone, Carrie Underwood, Blake Lively, and Shea Mitchell, just to
name a few! We went in depth about the formulas
and how to achieve these rich dimensions. I felt this was a wonderful topic to
chat about, because most of the time clients bring in pictures of celebrities
asking for that particular look and or haircolor. (Side bar) it’s important
during a consult with your client that you are able to distinguish every aspect
of the photo they bring in, because we all know majority of the time it’s never
100% of the celebs natural hair. There are many “tricks” Ms. Hollywood has in glamourizing
celebrities ;) My VIP members also received a goodie bag filled with many
special gifts.
Overall this has been a great year full of exciting shows,
great lectures and fun workshops. I have really grown to love the open
communication with attendees and listening to their thoughts and opinions about
haircolor. I honestly cannot be more thankful that I’m able to live my passion,
inspiring the minds of beauty professionals near and far! I am excited to see
what next year will bring!
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