Beth Minardi Signature "Rolodex Wrap"

Beth Minardi Signature "Rolodex Wrap"

Now, for those over 40 we know what Rolodex is but for those under 30....let me give you a brief definition. A Rolodex is  a desktop card index used to record names, addresses, and telephone numbers, in the form of a rotating spindle or a small tray to which removable cards are attached. The Rolodex coloring technique is a design to replicate the hair coloring days of the 1940's. As you can see in the picture below, the foils look exactly like the card index tray.   The technique follows the shape of the head with very fine delicate slices alternating multiple shades.  Another known description of Rolodex is shade on shade. For the selection of color, if someone is a natural 6, we would alternate level by using 7, 8 or 9. 

 Beth Minardi's"Rolodex Wrap" was held in Columbus, Ohio on June 8th.   It was a great event with a gratifying group.  I had such wonderful conversations with the attendees.  The one question that stood out to me was, What would happen if we did the Rolodex with aggressive colors? For example, black and red. Using the Rolodex technique will give a very avant-garde result.  It will be bold and fun, remember to follow the very fine delicate slices!

By the end of the day everyone was enthusiastic and successful, receiving their certification that they can be proud to hang up and conquer the Rolodex!!

Ohio Premiere Beauty Classic Show

Rolling Video in 5…4…3…2………this is what I hear in the far distance as I prepare to walk on to stage and present the Ratay Way of coloring hair. It is always natural to have those butterflies before presenting, no matter the size of the audience, but if you’re prepared and grounded in the information your presenting the fear dissipates. This past weekend I traveled to Columbus, Ohio for the Premiere’s Beauty Classic Show. The Premiere Beauty Classic Show was the first trade show I started teaching at. Since then I have taught the past four years at this show, but this was my first main stage presentation

The Beauty Classic Show was a little different than many other shows I have taught at. This year I was offered an 80 minute main stage presentation in front of a seven hundred plus audience. Originally my mentor, Beth Minardi, was scheduled to do a presentation for the show, but unfortunately due to a family matter she was unable to appear. When I was contacted by Premiere Show Groups to fill in for Beth, I was elated at this opportunity as well as hesitant on how the attendees would respond considering many of them were expecting to see Beth. Although, I must say the show went very well; the audience was very warming and responsive. After it was over I received an overwhelming flow of compliments on how wonderful the presentation went, and how much they loved my passion for teaching hair color. One woman said “she was disappointed about Beth, but she enjoyed every minute of the presentation; it exceeded her expectations”.

The most exhilarating part of the show to me was the revolving microphone. I love hearing the voices of the attendees, and their true questions. As the mic was passed and the audience became more inquisitive, I was asked many questions such as grey coverage, creating a violet plum shade, and, my favorite, the mathematical lift and deposit equation. It is enclosed below.

                Lift Equation                                                                                                          Example

·         Natural level                                                                                                         4

·         Color level, add together                                                                                   8, 12

·         Divide by two                                                                                                        /2

·         Final level of lift                                                                                                    =6

Although my presentation was only eighty minutes, the attendees and I left wishing there was more time. In addition to my lecture, I colored three models the day before the show and enhanced my redhead model on stage. I will conclude with the three formulas I used on my gorgeous models in creating natural, believable beautiful hair color at Premiere’s Beauty Classic Show.

                                Blonde

                                Natural level 6 Dark Blonde

Formula 1:             Joico Base Breaker 20vol

Formula 2:             Highlight: Vero lights 20vol

Formula 3:             Lowlight: Beth Minardi Signature (BMS)

                                Demi Crème 8BB 1oz, 9GO 1oz, 5vol 2oz

Formula 4:             Glaze: BMS liquid 10G 2oz, 10vol 2oz

                                Brunette

                                Natural level 3 Dark Brown

Formula 1:             Highlights: BMS permanent 9ICE 2oz,  

                                20vol 2oz

Formula 2:             Glaze: BMS demi liquid 7BG 1oz, 8WG

                                1oz, 5vol 2oz

                                Red Head

                                Natural Level 7 Medium Blonde

Formula 1:             Lowlights in bottom nape: BMS demi

                                crème 7NCG 1oz, 1oz 5vol

Formula 2:             Mid-sides and top panel: BMS permanent

                                8RG 1oz, 1oz 20vol

Formula 3:             Mid-sides and top panel: BMS demi

                                crème 7NCG 1oz, 1oz 9GO, 2oz 5vol

Formula 4:             Glaze: BMS demi liquid 2oz 10C, 1oz 8C,

                                 3oz 5vol

Premier Beauty Classic: Taking Beauty to the Next Level

Last weekend I had the honor to teach two 60-minute hair coloring seminars at the Premier Beauty Classic, in Columbs, Ohio. Attendance was amazing, with about 100 fabulous stylists participating in my Sunday class- talk about a full house!

Being on stage is what I love - I’m ecstatic to be able to share some of my techniques and inspire others to follow their passion as well!

 Learn more about the soft ombre look by visiting Salon Ratay's web site

Before: 

 During:

After:

Thank you to my fabulous hair models and to those who came out to the Premiere show!

_____________________________________

“Great class yesterday! So motivated that I had to do a soft ombre on a lady today! Thanks for the inspiration!” Christine Carpenter

SHERRY RATAY TO TAKE CENTER STAGE

Ready, Set, COLOR!

I am excited to share with you all that I will be taking the center stage at two of the country’s largest beauty industry conventions, the upcoming Premiere Beauty Classic in Columbus, Ohio, and the Image Expo in Houston, Texas.

I'm thrilled and honored to be a part of these amazing events. It is my passion within that keeps me on the edge of what is new with hair color, and I am looking forward to sharing with other colorists what I truly love to do!

The Premiere Beauty Classic 2011 will take place on October 23 and 24 at the Greater Columbus Convention Center. I will then take the main stage to present my hair color collection at the 2012 IMAGE Expo Houston, scheduled for July 15 and 16 of next year, at the Reliant Center. Both shows will feature leading artists and educators in the business, showcasing the industry’s latest fashions and trends.