Thursday, September 20, 2012

Attention! Celeb Colorist Sherry Ratay Advises On Getting The Most Out Of Your Highlights.

I’m a girl who needs her bottle-blond tresses tended to every now and then, so when I saw Audrina Patridge getting her hair colored at Gavert Atelier by Minardi colorist Sherry Ratay on August 22nd in Beverly Hills, I had a few questions.
A bit about Ratay: She’s an internationally acclaimed, award-winning color expert and salon owner who is currently a certified “INOA” color educator with L’Oreal Professionnel.  Before that, she was a color educator with Redken for seven years.
Ratay is an active board member of the Joico Color Council and is a part of the Minardi elite colorist team.  With her 20 years of expertise Ratay has been featured in Vogue, Modern Salon, American Salon and Behind the Chair along with other abroad publications sharing her passion for hair-color.  Ratay currently resides in Central Florida running her own business, Salon Ratay and was named #1 hair colorist by Orlando Magazine.

 Audrina Patridge Minardi Colorist Sherry Ratay Gavert Atelier Salon Beverly Hills

SL: After first getting your hair colored, what are some ways to keep the color fresh?
SR: The most important factor is NOT to shampoo your hair for 48 hours after any color service….Naturally it take the cuticle layer on the hair shaft 48 hours to seal back to its natural state.
There’s soooooo much more to learn
SL: Some colorists use a toner along with the highlights. What does that do?
SR: Toners-glazes-refreshers…are all the same thing. There are a few reasons why I use a Glaze after highlights, first to achive desired tone, second is to help in the process of sealing the hair shaft, and third is to condition the hair.
SL: Can you really make your color last a little longer in between touch-ups?
SR: Yes, the less you shampoo and/or use a sulfate free shampoo like Kerastase Chroma Sensitive Cleansing Balm.
SL: How do you prevent your roots from becoming too obvious?
The closer you stay to your natural haircolor the easier it is to hide it…..if you choose not to then try a zig zagish part….never a solid line part.
SL: It’s summer-Should us gals who get our hair colored stay away from the elements? What if we REALLY love to swim?
SR: I am a ‘sun in the fun lady as well’ and I have found that lightly applying some Minardi Pre-Wash on your hair and then wrapping in a bun, now your hair is protected and getting conditioned at the same time. I love it!
SL:  What is the most effective (and easiest) way to keep your hair healthy and gorgeous?
SR: Protect your hair as it is a delicate piece of fabric….if you color it condition it PROFESSIONALY….not just your daily conditioner.
SL: Does a cold rinse at the end of your shower really work to help seal in the color?
SR: Yes and it can be a bit refreshing!

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Wednesday, September 19, 2012

How to get Audrina Patridge new haircolor.

There's been a lot of buzz lately about Audrina Patridge's new look. We checked in with her Minardi certified colorist, Sherry Ratay of the Gavert Atilier Salon in Beverly Hills, to get the scoop:
“I start with a few very important steps when coloring hair including analyzing existing haircolor, hair texture, skin tone, and eye color.
"For Audrina, I created a shade on shade hair color by doing the American Baliage technique with a slice or a slice-skip-slice throughout the entire head and focusing around Audrina’s front hairline with light pieces.
"With beginning in the nape area and working up and forward, I placed two different lowlights depending where I needed to create depth and where it needed more warmth."
The formulas (all Joico):
• Highlight-with Vero lights and 20 volume
• Lowlite 1-B5 with Activator
• Lowlite 2-2oz G6 and a dash of RC8
• Foundation color-1oz RB4 and 2oz G6 with Activator
• Glaze entire hair with 3ozG9and a dash of RO with Activator
The hair is maintained with Minardi Luxury Color Care Wah #3 and Minardi Pre-Wash

To read more on Audrina's new haircolor follow link to...

Audrina Patridge stepping into her fall haircolor with Sherry Ratay.

The reality TV star was spotted at the Gavert Atelier salon in Beverly Hills on Wednesday getting her long locks dyed by Minardi colorist Sherry Ratay, just less than 24 hours after her magical Sin City appearance.
It looked like Audrina took a page out of Kim K’s book with her black Balmain leather shorts, which she paired with an ecru tank, black booties and vintage Chanel purse. Sunglasses, a Whitley Designs necklace and her fabulously wavy hair completed her look!


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