Saturday, April 4, 2015

American Beauty Show Chicago

Recently I traveled to Chicago to work with Beth Minardi at the American Beauty Show (ABS). Beth was to present four days on main stage for her company Beth Minardi Signature shades. Each day detailed a full day of prepping beautiful models… seven to be exact! Which were colored by Beth, Buddy, Chloe and I and styled by the talented Stephen Wang aka “Fashion Dragon”.  Along with the very busy show schedule, Behind-the-chair magazine (BTC) held there 15th annual  Stylist Choice Awards which is an evening of glitz and glam for our industry in recognizing educators, manufactures and products it’s our “Academy Award” night for the beauty industry. I would like to touch briefly on the weather while I was there FREEZING & SNOWY which this Florida woman isn’t use to! I never felt warm enough the entire time…burr… I get chills just thinking about it!

The first day was the day of fully prepping each model with her distinct haircolor Beth, Buddy and I started by openly discussing each formula for each girl. Beth would start on one model and then either Buddy or I would take over and finish. This was the most interesting day to me because it was amazing to see that regardless of who started or finished the ending result was identical. Of course as artists we each think differently in our ability to create beautiful haircolor but it goes to show  the history we’ve had with each other and the education we have empowered ourselves with in  being taught the proper way to color hair. The seven models ranged from a scarlet red head, a cherry brunette, a ginger blonde and a golden blonde. I must say it was quite impressive to see them in their all white dresses this stunningly accentuated the haircolor. Each girl paired it with pink platinum heels which were perfect for a pop of spring. The next three days consisted of an open forum teaching environment, with Beth speaking about each model and her formula. A few topics she discussed were how to enhance any canvas you encounter regardless of past or present color. As she described what she was speaking on, Buddy and I demonstrated the process on that model.

On Sunday night we all attended the Stylist Choice Awards hosted by Mary Procter Gamble editor in chief of Behind the Chair magazine. There were a ton of different categories as I mentioned earlier but the highlight for me was Beth and Beth Minardi Signature shades being nominated in two categories, one for best demi crème color and the other was favorite color educator. She won the award for Favorite Color Educator of 2015. This prestige’s award was well deserved for Beth and I was very excited for her as we all know she strives to elevate haircolor to an art form. It was overall great to be around such inspiring, highly recognized professionals in the beauty industry. We are all there for the love of what we do and the beauty industry.

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