The Importance of Open Dialogue with Your Client

Open dialogue with your client before starting any beauty service is vital because it assures that their expectations as well as yours will be met. Think about it like this, if you’re driving without any navigation how will you reach your destination. Communication is the key to success!

Our open dialogue begins as I walk them to my chair, making them feel comfortable and at ease. During the entire consultation it is vital to have eye to eye contact; in my opinion it is an unprofessional approach to look through the mirror while speaking with your client. I begin analyzing their personality from their wardrobe, makeup, and even down to the shoes their wearing. Once they are in my chair we communicate about their life and everyday routine, so I can understand who they are and what they are trying to achieve. In addition, we discuss their likes and dislikes. I then proceed to examine the texture, color and condition of their existing hair. We may look at photos to help me understand what they are trying to portray. Although my overall vision may differ from their final look, we continue to discuss with each other until we come to an agreement. As we close I give my professional recommendation on shades and tones with descriptions best suited for them such as apricot, sandy blonde or velvety brunette. During this conversation you are also asking about their commitment to you and their hair color. For example, if they have a low maintenance lifestyle, you give them color that is low maintenance and only needs to be maintained every couple of months……give it some thought….. You’re setting yourself up for failure if you were to give them high maintenance hair color because after a couple of weeks their hair looks a HOT MESS. Do you really want them walking around with dreadful grown out hair color? Don’t forget that our clients are marketing our brand as a professional.

Furthermore, the communication you have with your client doesn’t end on the first visit. You should always continue to converse with them before each visit to discuss any existing or new changes that need to be made. Remember, this shows professionalism of a true colorist, as well as exhibiting how versed you are in your profession. Communication makes the whole experience between you and your client more comfortable and strengthens their trust!